- Franchises
The Lifestyle Franchise That’s Redefining Self-Care
- Not Just a Business
Step Into a Culture, Not Just a Business
Underground One isn’t your average franchise — it’s a movement.
We’re blending barbering and beauty into one immersive lifestyle experience, redefining what self-care means for a new generation.
Now, for the first time, you can own a piece of it.

- VISION
Why Underground One Is Different
We don’t sell franchises — we build creators, leaders, and icons.
Our model was designed for entrepreneurs who want more than profit — they want legacy.
Turnkey business brand
with a bold, established brand
Three powerful revenue
barber & beauty
Exclusive academy
to train and certify your entire team
Marketing & operations
support from day one
A global lifestyle brand
made in the U.S., growing fast
- Culture
We Train the Pros Who Define the Culture
At the core of Underground One is our Academy, where passion meets precision.
Every franchisee gains access to exclusive training programs for barbers and beauty artists professionals — ensuring your business thrives with consistency, creativity, and world-class execution.
You’re not buying a business.
You’re joining a brand that’s shaping a generation.
- Let’s talk
Now Franchising Across the U.S.
Own a piece of the next big wave in lifestyle, self-expression, and self-care.
Whether you’re an entrepreneur, investor, or creative visionary — this is your chance to
lead the culture, not follow it.
Coming soon. A new movement is being shaped behind the scenes — and you’ll have the opportunity to be part of it from the very beginning.
Review
Our clients recognize Underground One for its excellence, artistry, and exceptional service. Every review reflects our commitment to detail, authenticity, and creating experiences that go beyond expectations.
Orlando
Luis was great! Highly recommend.
Jayden Fanara
16/09/2026Atendido pela julia exelente profissional
Thiago Rosa
15/09/2026First time visiting place and won’t be the last for sure! Rogerio did my hair and beard and he was exceptional. Same with Milena the host! Amazing place and I am recommending it to everyone to check it out, won’t regret!
Aleksandar Vukadinovic
15/09/2026Serviço de barba, cabelo e sobrancelha excelente e rapido do Tiago, muito gentil e prestativo.
Heraldo Wictor Kiefer Filho
14/09/2026Best hair cut on i drive highly recommend
Andrew Barclay
14/09/2026Amazing service, great hair cut and amazing atmosphere.
Dustin Whitington
12/09/2026"Levei meus dois filhos para cortar o cabelo e o atendimento do Rafael e do Rogério foi maravilhoso. Fizeram o corte exatamente como pedimos — ficou lindo e eles amaram. Um dos meus filhos chora bastante no barbeiro e eu nunca tinha encontrado alguém com paciência para atender ele, mas o Rafael foi super paciente — ele não chorou nada e o corte ficou lindo. Viramos clientes com certeza, não vou mais em outro lugar!""I took my two sons in for haircuts, and the service from Rafael and Rogério was wonderful. They gave us exactly the cut we asked for — it came out beautiful and the boys loved it. One of my sons usually cries a lot at the barber and I've never found anyone patient enough to work with him, but Rafael was incredibly patient — my son didn't cry at all and his haircut looks amazing. We're definitely customers for life; I wouldn't go anywhere else!"
Luana Venuto Barros
12/09/2026Lucas did a great job!
isnan bashir
11/09/2026Raphael did an amazing job! He knew exactly what I wanted and delivered the cut perfectly. He paid attention to the details, took his time, and made sure everything looked great. Definitely one of the best barbers I’ve been to.
thomas devine
10/09/2026Julia was awesome! I’ll be back
Blake McCracken
10/09/2026I had a great experience with Lucas at Underground Barber Shop! He gave me an excellent haircut and provided amazing customer service from start to finish. Lucas was very kind, professional, and took the time to make sure everything was done right. You can tell he genuinely cares about his work and his customers. I’m definitely looking forward to coming back and would highly recommend Lucas to anyone looking for a great barber!
David Long
08/09/2026É exelente barbeiro Lucas
Rudinei Beulque
06/09/2026Beautiful place. My son love Lucas.
Ricardo Angueira
06/09/2026Excelente servicio. Mi hijo es autista y tuvieron mucha paciencia y comprensión con Lucas. Estamos muy agradecidos por el excelente trato y la atención que le brindaron. ¡Muchas gracias por todo!
Juan Javier Nieves Santiago
06/09/2026lucas me atendeu hoje pela manhã, muito atencioso e perfeccionista, ótimo atendimento.
jp prestige
06/09/2026Fui atendido pelo lucas, muito bom o atendimento.. muleqe é brabo
Junior Pego
06/09/2026Lucas is an amazing barber! I’ve been going to him for a while now and he always does a great job. He pays attention to the details, takes his time, and makes sure the cut comes out exactly how I want it. Super friendly, professional, and consistent every time. Definitely recommend booking with Lucas if you’re looking for a great barber!
Ricardo Licioni
05/09/2026lucas franco muito bom
Carlos Francisco
05/09/2026Fui muito bem atendido pelo Lukinhas e o ambiente estava muito agradável
Renato Mor
05/09/2026First time here. Amazing barber shop.
Alex potami
05/09/2026A Brazilian barber shop that washes your hair before cutting! I loved my whole experience. Tiago was a great barber
Kimberly Mullen
03/09/2026Excelente atención y servicio… llegue sin previa cita y me atendieron muy bien. Satisfecho con el resultado. Fui atendido por Lucas e hizo un excelente trabajo.
Eduardo Rincon
03/09/2026Lucas did my taper faded good . keep up good work bruh
Noah aka 666
03/09/2026Julia was amazing!
T M
02/09/2026I came here based on reviews and set up an appointment with Symon just for a beard trim. The whole experience all I can say is WOW! I told symon it was my first beard cut and he could do whatever he thought was best. That man completely transformed my whole face. This man knows how to cut hair!!! Thank you sir!!
James Pauley
02/09/2026Really good haircuts with a lot of barbers on standby, fast service and a bit above price but it’s worth it.
That one Buster Blader Main
01/09/2026Great service and attention to detail. Raphael was my barber. He took his time to make sure my cut came out clean. The location is very clean and the complimentary beer was a cherry on top of the superb service I received. Go to Underground and ask for Raphael if you are in the area and want a clean cut with a great customer service experience. 10/10!!
Gian-Carlo Morales
01/09/2026Muito atentos aos detalhes e ótimo atendimento
Sérgio de Oliveira
01/09/2026Lucas! Perfect haircut, very friendly and efficient. Very nice space and vibe
T Lmp
31/08/2026Rogerio Xavier , excelente servicio y atención
A Google User
30/08/2026Sempre tenho sido bem recebido e os serviços são excelentes. A profissional que me atendeu foi a Julia, extremamente educada, simpática e profissional.
Wellington Amancio
30/08/2026Raphael Oliveira - great guy and really great cut. Highly recommend.
Jay Greenwell
29/08/2026Tiago Ramos did my fiancés beard and shaved his head this morning and he’s never looked better. We plan on bringing him back to Tiago the morning of our wedding. I cannot recommend him enough!
Dillon Hoover
29/08/2026Julia cortou muito bem parabéns.
Tuzo Mind
28/08/2026Julha!!! Maravilhosa/Awesome! Super nice, attentive, professional... My hair looks great!! I will definitely comeback to her!Muito simpática, atenciosa, profissional... O corte de cabelo está ótimo! Com certeza eu volto pra cortar cabelo com ela!
Paulo Araujo
28/08/2026Todo bien recomendado busca a anderson ok okey
ovier hernandez
25/08/2026Raphael Oliveira cut my hair and did a fantastic job. It was my first time getting a cut from a barber and I was not disappointed. Great atmosphere as well
piddee dafoo
24/08/2026Ótimo trabalho e atendimento!
marcelo fazzio
23/08/2026Thank you Tiago Ramos
Mike Bailey
23/08/2026Amazing service! Amazing result! Tiago was more than welcoming and the team was really friendly!
Sam Norton
22/08/2026
Oviedo
Had the best experience… My son doesn’t like getting hair cuts but Tiano was so kind and patient. All the staff was very helpful. Definitely coming back 👍🏽

Lorraine Morales
13/09/2026Estoy encantada con el servicio todos son muy amables y cordiales. 🤩. La señorita de recepción un amor la atención el carisma hasta café y bebida pude disfrutar y hablando del servicio recomiendo 💯 por ciento a Marcos tu trabajo impecable y perfecto hizo corte a mi hijo de 11 años y el está. Feliz por primera vez vez quedó a gusto con su corte después de haber pasado por muchas barberías hemos encontrado el lugar perfecto 🤩 Sin duda será el lugar preferido de mis hijos

Santiago Ramirez
13/09/2026Great job , Tiano is a pro !!

Dani Gunitsky
13/09/2026Marcos the best!

Jason K
11/09/2026This is the shop we’ll keep coming back to for years to come!Tiano was patient, precise, and great with little ones—fast, clean cut and highly skilled. The ladies at the front desk were incredibly warm, helpful, and made us feel welcome from the second we walked in.

Sani Patel
10/09/2026Super friendly, very clean, and reasonable price for the services.

mitch darby
10/09/2026Tiano did an amazing job with my haircut! He really took his time, paid attention to the details, and made sure everything came out exactly how I wanted. Super friendly, professional, and clearly knows what he’s doing. I’m extremely happy with how it turned out and will definitely be coming back. Highly recommend Tiano!

ricardo leon
10/09/2026Muito bom!

bruno
08/09/2026Tiano is very good. I recommend him.

Kevin
08/09/2026Excellent experience with Roger for my 12 year old who has been quite particular lately with his hair

Michelle Arquines
07/09/2026My boyfriend’s barber was Marcus and he did such a good job and even gave my boyfriend recommendations. Best haircut he had ever gotten.

Emily Sanchez
07/09/2026Excelente experiencia con mi hijo de casi 2 años!! Mi hijo es un muy dificil de recortar porque ha tenido experiencias anteriores traumaticas y le da miedo que otras personas se acerquen a el. Rodrigo y Maria hicieron un trabajo excepcional, tuvieron mucha paciencia, tomaron su tiempo y se preocuparon porque mi hijo estuviese bien en todo momento. Dejaron que el jugara mientras el recortaba y pausaba cuando mi hijo se sentia incomodo.Gracias por tan buena experiencia!!

Julieta Valentin
07/09/2026
- Who We Are




